Who should take this course

This highly interactive, blended learning program gives participants the principles of successful innovation by letting them experience it first hand.

This program imparts the mindset to achieve innovation success. It starts by taking the time to deeply understand the people, and what they desire, then taking an iterative, fail fast to succeed faster approach.

  • Innovators

    Faculty, scientists and innovation managers who want to help others succeed in coming up with new business products or service ideas, take the course!

  • Students of Innovation

    If you are taking entrepreneurship, technopreneurship, business ideation or a similar class that requires you to come up with a business product or services ideas, this course can help you!

  • SEARCAns

    If you are a SEARCA employee who has willingness to learn new things and drive change, this is for you! Of course, add a dash of passion to help SEARCA and SEARCA partners to succeed.

What you will find

  • Video Lessons

    The best way to make the most out of this workshop is by being there. But if you miss the session, none to worry as there are recordings from past workshops that can help you catch up and understand the concepts at your own pace.

  • Activity Instructions

    Forgot what needs to be done? Have no worries! Here you will find the instructions given to you during the remote workshop. Remember, the best way to learn Design Thinking is by doing Design Thinking.

  • Templates Trackers and Tools

    This course is going to be full of activities and output driven. To help you with all that need to be done and accelerate your learning, we've made sure to supply you with the right templates, tools and trackers at the time that you need them.

Innovation Training Using Design Thinking

Design thinking is a hands-on, user-centric approach to problem solving leading to innovation, and in effect to differentiation and competitive advantage.

Design Thinking prescribes two mindsets.

Pillar # 1: Begin with Empathy.
Understand the people you want to build for before you create or build any solution. Understand their goals, motivations, behaviors, journey, sources of information and most especially their frustrations. Understand without judgement and with lots of empathy.

Pillar # 2: Fail fast often and forward.
Any IT professional knows that version 1 is never the final solution. Succeeding versions arise from the shortcomings of the earlier versions identified through feedback. So collect that feedback sooner not later and use the learning to rapidly iterate the solution. Take the time to understand and use this understanding as an anchor to Digital Transformation, then prototype solutions and get feedback before making major investments. Doing so significantly increases the chances of succeeding in this strategic, business critical endeavor.
Design Thinking

Course curriculum

  • 1

    Welcome to the course!

    • A message from the instructor

    • How to use this course

    • Project and Learning Objectives

    • Getting Organized

  • 2

    Intro to Design Thinking

    • The Problem with Innovation

    • The Klaseko Failure Story

    • What is Design Thinking

    • Design Thinking in Images

    • The Innovation Mindsets and Creative Confidence

  • 3

    The Importance of Empathy

    • Stop Building! Begin by Understanding

    • How to Gain Empathy for Our Customers

    • Introducing the Customer Persona

  • 4

    Preparing for Empathy Interviews

    • Step 1: Set Your Interview Objectives and Agenda

    • Step 2: Prepare your Introduction

    • Good and Bad Questions

    • Quiz: Determine if the following questions are good or bad

    • Step 3: Prepare the Key Questions

    • Note Taking Tips

    • Step 4: Find Your Respondents

    • Step 5: Practice, Iterate, Go!

  • 5

    Defining Your Customers, Their Journeys and Challenges

    • What are Empathy Maps

    • What are Journey Maps

    • How to Create Journey Maps

    • Avoid Making these Common Mapping Issues

    • Converting Challenges to Opportunities

  • 6

    Finding Inspiration from Others

    • What are Lightning Demos

    • How to do Lightning Demos

  • 7

    Structured Brainstorming to Find Great Ideas

    • The Problem with Unstructured Brainstorming

    • What are Ideation Sessions

    • Choosing the Best Ideas

  • 8


    • 4 Step Solution Sketch

  • 9

    Testing Your Ideas with Experiments

    • What is the Lean Startup

    • Introducing the Experiment Tracker

    • Turn Ideas into a Hypothesis

    • Validating Using Pre-Sales

    • Validating Using the MVP or Concierge Method

  • 10

    Next steps

    • Judging Criteria

    • Presentation Guidelines

About Carlo and Startup PH Training

After failing in my VC-funded tech startup which I founded and ran for two years, I found myself teaching other founders how to not make the same mistakes through lots of coffee and running public workshops. I also started doing private workshops like the startup training program by PSIA and DICT, the Ideaspace Program, Smart Sweep (for college students) to name a few.

Soon I found myself doing private corporate innovation training where I taught Design Thinking and Agile to government units and larger corporations such as Phivolcs, Department of Agriculture, Microsoft, PNB, Cebuana, Alveo, and more.

Finally, I've had the opportunity to bring the same highly interactive workshops into higher education by teaching entrepreneurship in Mint (Meridian College), CIIT College of Arts and Technology, and now CIIT Senior High School. I barely did exams but I did give a lot of homework and expected them to find paying customers. And find them they did.

So now I want to share the same learning to more people, practice what I preach, and build my career through digital products and coaching programs.

What the course takers are saying

“The Design Thinking online learning: “Starting your ideas the right way” is a practical guide to making innovation happen. It gives students, scientists, startup founders, and community innovators the essential tools and ideology to master the early phase of design and the innovation process.”

Prof. Glenn Baticados
Project Leader, UPLB TBI 4.0, SIBOL Labs

“The Design Thinking workshop provided the needed insights to refine our ideas. Also, with the mentorship coming from SEARCA and East West Seed, we are able to get expert opinions as well.

Keep the curiosity going. Innovators should not be satisfied with complacency.”

Earwin Belen
Team FarmJuan (Innovation Olympics 2.0)

“The IO hackathon, especially the design thinking, really emphasized that we should focus on our target customers and their needs. From there, we were able to refine our original idea. Sessions with experts such as Sir Glenn and Sir Carlo really assisted us in balancing our idea from the perspective of a future business and the needs of the farmers.

To the young innovators, I know you are brewing lots of innovative ideas. Do not be scared to put them out into the world. Have the courage to pursue your ideas despite the fear of rejection. ”

Myka Fragata
Team AIRIN (Innovation Olympics 2.0)

This course is a partnership project of:


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    +63 49 501-4756

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    CTTE Building, Science and Technology Park, University of the Philippines Los Baños 4031 Los Baños, Philippines