Course curriculum

  • 1

    Welcome to the course!

    • A message from the instructor

    • How to use this course

    • Before we begin...

  • 2

    Live Session #1: Kickoff (Recordings and Presentation)

    • If you are seeing this

    • The Presentation for Live Session #1: Kickoff (PDF)

  • 3

    Why Empathy Matters

    • Stop Building! Begin by Understanding

    • How to Gain Empathy

    • Introducing the Personas

  • 4

    How to Run Empathy Interviews

    • Step 1: Set Your Interview Objectives and Agenda

    • Step 2: Prepare your Introduction

    • Good and Bad Questions

    • Quiz: Determine if the following questions are good or bad

    • Prepare the Key Questions

    • Note Taking Best Practices

    • Step 4: Find Your Respondents

    • tep 5: Practice, Iterate, Go!

  • 5

    Journey Mapping

    • How to Create a Journey Map

    • Journey Maps Presentation and Instructions

  • 6

    How Might We Turn Challenges into Opportunities

    • How to How Might We Statements in 3 Minutes

    • Deciding On Your Team's HMW New Challenge

    • How Might We Statements Presentation.pdf

  • 7

    Lightning Demos: Finding and Sharing Inspiration with the Team

    • Lightning Demo Introduction by AJ&Smart

    • Lightning Demo Takeaways and Examples

    • Action Required: Lightning Demo For Your Team

  • 8

    Ideation: Brainstoring Done The Right Way

    • Ideation: The Ultimate Brainstorming Exercise by AJ&Smart